About Trauffler Design Studio
Enhancing each point of sale, with passion
For over 15 years, I have been bringing brands to life through strong and sensitive visual universes — in luxury watchmaking, fashion and lingerie.
What began almost by chance in window display design quickly became a true passion. Understanding a brand's DNA, translating its identity into coherent visual concepts, and creating in-store experiences that evoke emotion: that's what drives me every day.
Throughout my career within international groups, I have developed strategic and creative expertise in retail marketing and visual merchandising, while cultivating an approach that is structured, intuitive and solution-oriented.
After a precious break dedicated to my daughter, the desire to create a freer, more aligned, and more agile work environment arose naturally. This is how Trauffler Design Studio was born.
My goal: to leverage my experience to serve brands and retailers by offering flexible, creative, and personalized retail design solutions. The studio operates with agility and collaborates, depending on the project, with a network of freelancers and specialized partners.