Design de vitrine

With 15 years of experience in international fashion, watchmaking, and lingerie companies, I bring a pragmatic and strategic approach to every project. This on-the-ground "reality check" ensures creative concepts that are always feasible, profitable, and adapted to the operational constraints of brands and distribution networks.

My services include:

• Development of several creative window display proposals, perfectly aligned with your campaign — impactful, innovative and contemporary concepts

• Technical and budgetary feasibility studies, for a single showcase as well as for large-scale deployment (up to several hundred points of sale)

• Estimation and optimization of production costs

• Development of standardized production solutions, designed for efficient logistics and harmonized shipments across Europe

• On-site coordination and installation

• Development of clear and structured guidelines, as well as training of sales teams for autonomous implementation in accordance with the concept

Retail design

Development of comprehensive and consistent Retail Marketing concepts.
From visual merchandising strategy to displays and in-store communication, I design solutions that showcase products effectively and impactfully. Every element is aligned with the brand's DNA and integrated into a 360° retail vision, enhancing the customer experience and driving sales performance.

My services include:

• Optimization and reconfiguration of the sales area in line with the seasonal campaign and/or window displays, to ensure a smooth and immersive experience

• Design and production of displays dedicated to a specific product or campaign, designed to maximize visibility and desirability

• Creation of sets and scenographic setups to energize the store entrance and enhance the impact from the very first meters

• Developing retail activation ideas for fitting rooms, checkout areas, or other strategic points in the customer journey

• Deployment of in-store campaign extensions: bags, gift wrap, promotional materials, lighting elements, gifts, or experiential displays — everything that helps anchor the season in every detail and create overall consistency

Hands-on visual merchandising

Are you looking for reliable and experienced operational support?
I offer a hands-on, precise, and rigorous approach, guaranteeing smooth and high-quality execution from concept to on-site implementation. My field experience allows me to intervene effectively, methodically, and with attention to detail.

My services include:

• Support during store openings, window display transformations, seasonal changes, or specific projects

• Design, coordination and installation of stands for trade fairs and exhibitions, with impactful staging perfectly aligned with the brand identity

• Flexible intervention tailored to your needs, with hourly, half-day or full-day pricing options — particularly suited to intensive installations and deployments

visual communication

In addition to my Visual Merchandising and Retail Marketing services, I offer graphic design services, always in strict compliance with brand identity and in perfect consistency with the whole of a window display or seasonal campaign.

The objective: to ensure strong visual continuity, from the strategic concept to the communication materials.

My services include:

• Creation of promotional materials such as leaflets, posters, POS displays, catalogues or campaign materials

• Design of professional presentations and corporate templates (PowerPoint, Keynote)

• Development of communication tools for SMEs: business cards, stationery, branding elements

• Graphic adaptations and variations of campaigns for the point of sale

• Visualizations and renderings of storefronts (mock-ups, simulations) to facilitate decision-making and concept validation